Outsourced Marketing Department That Owns the Result

When to call

Five reasons companies bring in an outsourced marketing department.

A senior marketing leader just left, and the decisions landed on you.
There's a team, but nobody senior is running it.
A new CRO or revenue leader arrived, and what reports into revenue is being rethought.
Something has to ship by a date.
Funding, an acquisition or a new market just created work somebody has to own.

Plenty of marketing. Nobody deciding what's next.

Most companies we meet have plenty of marketing going on. Emails go out, the site gets updated, the agency sends a report.

What's missing is somebody senior deciding what happens next and answering for whether it worked. That's the seat an outsourced marketing department should fill, and it's the one we take.

When we own it

Four stages. Start where the problem is.

Every engagement starts in one of these four stages. Drag the marker and see which one sounds like your company right now.Every engagement starts in one of these four stages. Tap the one that sounds like your company right now.

01

Position

You're here ifTwo people on your leadership team describe the company differently, and sales writes its own version of the pitch every time. Deals go to competitors who are easier to understand.

What you are, who you're for, and why a buyer picks you over the company next to you.

Category definition and the claim you own.
Competitive teardown, vendor by vendor.
Message architecture and proof stack.
Customer and buyer interviews.
Packaging and pricing narrative.

The first few weeks of every build. Your leadership approves the position before anything gets built on it.

02

Build

You're here ifSomething concrete has to exist by a date. A site, a launch, a rebuild. What you would show a buyer today is out of date, and you know it before they tell you.

The concrete, dated thing that puts the position in front of the buyer.

Website or rebuild.
Search and answer-engine presence.
Third-party listings and reviews.
Sales and campaign assets.
Measurement in place before launch.

Fixed scope, one date. Most builds ship inside 90 days, plenty sooner. You own the result.

03

Operate

You're here ifThe site shipped and the momentum stopped. Marketing happens when somebody has a spare afternoon, and nobody senior answers for what happened this month.

Marketing runs on a calendar rather than on whoever has time, with one senior person accountable for the month.

Demand generation, run monthly.
Content and campaign execution.
Operational design: pipeline, reporting, accountability.
Vendor and agency oversight.
Executive counsel on standing call.

Month to month. You stay because the work is good, not because a contract says so.

04

Embedded

You're here ifMarketing landed on you and it is not your job. You need a plan, a budget and a number owned by someone, and hiring that person takes six months you do not have.

We are the marketing department. All three capabilities, continuously, and we own the number.

Marketing leadership inside the business.
Annual plan and budget ownership.
Hiring, briefing and managing the bench.
A seat in the leadership meeting.
Accountable to revenue.

The point where you have a marketing department without hiring one.

How we work Advisory

From the people who own revenue

“A 30% quarterly increase in qualified traffic with a direct impact on sales. Clearly TRCH was a good investment.”Mike Barker, Chief Revenue Officer, Mimeo