01
Position
You're here ifTwo people on your leadership team describe the company differently, and sales writes its own version of the pitch every time. Deals go to competitors who are easier to understand.
What you are, who you're for, and why a buyer picks you over the company next to you.
Decide what you are and who you're for: the teardown, the buyer research, and the message your team sells with. See everything included
The first few weeks of every build. Your leadership approves the position before anything gets built on it.
02
Build
You're here ifSomething concrete has to exist by a date. A site, a launch, a rebuild. What you would show a buyer today is out of date, and you know it before they tell you.
The concrete, dated thing that puts the position in front of the buyer.
Ship the site, launch or rebuild to one date: website, content, search, listings, sales assets and measurement. See everything included
Fixed scope, one date. Most builds ship inside 90 days, plenty sooner. You own the result.
03
Operate
You're here ifThe site shipped and the momentum stopped. Marketing happens when somebody has a spare afternoon, and nobody senior answers for what happened this month.
Marketing runs on a calendar rather than on whoever has time, with one senior person accountable for the month.
Run the marketing every month, with one senior person accountable. Month to month, no lock-in. See everything included
Month to month. You stay because the work is good, not because a contract says so.
04
Embedded
You're here ifMarketing landed on you and it is not your job. You need a plan, a budget and a number owned by someone, and hiring that person takes six months you do not have.
We are the marketing department. All three capabilities, continuously, and we own the number.
Own the whole function: a fractional CMO and a delivery team, the plan and budget, accountable to revenue. See everything included
The point where you have a marketing department without hiring one.
