We run our own company the way we'd run yours.
If we won't run our own company this way, we have no business selling it to yours. So in August the TRCH team ran our own filter on ourselves, cut our service list from six to three, and wrote down the work we'd stopped chasing.
What we've stopped chasing.
- Small retainers with nothing to build behind them.
- Projects with no next step.
- Execution with no seat at the table, whatever it pays.
- Clients who want the results without the patience to earn them, because we've watched how that movie ends.
We still take a smaller engagement when it fits
We still take a project, or a smaller engagement, when it fits and we can see where it leads. We'll say which on the first call.
What we do instead
We become the marketing department for companies that have marketing and nobody who owns it. We start with something concrete and dated, we stay if the work earns it, and at some point we're running the function.
The whole model is on the How we work page.
Who we are: the TRCH team.
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Rus Ackner
Founder and Chief WayfinderRus thinks sharply, leads from experience, breaks just enough rules to move the needle, and makes it look effortless. More about Rus
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Harrison Carter
VP of Strategic AccountsHarrison earns success in sales and on the course by helping others achieve better outcomes by playing smarter.
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Jake Son
Senior Account StrategistJake brings precision under pressure, makes smart moves at the edge, and stays calm enough to make the extreme feel routine.
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Alex Esser
Director of Performance and StrategyAlex brings precise instincts, keeps a steady rhythm, and takes teams from good to great.
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Drew Schoettler
Senior Operations ArchitectDrew works mainly behind the scenes, applies science with intent, and is the ultimate secret weapon.
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Kayla Cohenford
Project ManagerKayla manages the chaos, keeps the peace, and delivers with a perfectly timed side-eye.
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Debbie Crescenzo
HR and FinanceDebbie watches the numbers, reads the room, and keeps everything, and everyone, exactly where it needs to be.
How we use AI
We use it to move faster on the work that doesn't need a person, and never on the judgment that does.
We own the work, or we help you own it.
Four stages where we own the outcome, or a standing advisory engagement where your team keeps the work. We tell you which one fits on the first call. How we work
Start with the problem, not the service.
Tell us what you're weighing up, what's stuck, or what nobody has time to own. We'll tell you inside a business day whether we're the right people and where we'd start.
We answer inside a business day.We publish how we use AI, in full. Read our AI statement