Culture Eats Strategy For Breakfast
When we set out to create a business that can be ultra-productive, fun, and spark new ideas, we honestly had no idea where to start. So, we worked backward. We listened to each other and what we didn’t want from our work lives and realized it all came down to one thing. People.
We share these values and make them public because our clients and partners need to know. We value their goals and are grateful for the opportunities to work with such incredible people. If you extend your team with outside expertise, wouldn’t you want to know what you’re getting?
We work with each other because we want to. We work on projects that contribute something back to their owners, customers, and sometimes, the planet (really). We choose to fuel our company with passion and determination and, above all, empathy for one another. It’s been a long time, but we think we have the formula for happiness. When your work isn’t considered “work,” you know you have something special.
On The Daily
We work all over the globe. Really. Our offices are virtual (but we do have a centralized office in beautiful Boca Raton, FL), and we often travel to our clients as necessary. We also do our best to reduce costs and host virtual meetings via video when we can.
Everyone has input, and hard decisions are made daily. We may agree to disagree, and that’s Ok. We cut the lines and do things our way. We don’t get in the way of anyone else’s success. We don’t fake smiles and don’t live to work. We take credit but not without accountability. We allow for paid sabbaticals to learn new skills and unlimited time off as long as our clients are happy and prosperous. We also enjoy a few outings here and there to give back to our communities, share some gratitude and enjoy life.
It may be the single most difficult task ever taken but to truly listen and comprehend is to understand what’s necessary for improvement.
Have discipline, analyze thoroughly, communicate with clarity and commit based on good reason and sound evidence.
That person who cut you off this morning, not paying full attention to his surroundings. Dangerous? Yes. But he could have just received the absolute worst news imaginable. Or not. So be kind and empathetic.
Be humble and have gratitude for everything. Contribute positively or sit back, listen and learn. Your time will come, and it will be amazing.
No matter how insignificant you think it is, choose any task, belief, or behavior and improve upon it. The slightest improvements and new habits over time make all the difference.
Knowing what’s truly important and meaningful to us, our clients, and our families – it’s paramount. Know that one thing and never lose sight of it.