We become the marketing department.
Embedded is our full engagement: a fractional CMO and the delivery team behind them. On your org chart in everything but the W-2: strategy, the annual plan and budget, execution, marketing ops, vendor management, hiring input, and a weekly cadence with whoever owns marketing in the C-suite. One accountable owner, a delivery team behind them, from the first week.
What Embedded covers.
One accountable owner inside your weekly leadership cadence, with a delivery team behind them on day one.
Strategy and narrative
The position and the story, told the same way everywhere.
Go-to-market plan
Six-month sequencing, replanned with your leadership.
Demand generation
Paid and account-based, with the budget owned rather than advised on.
Monthly content engine
Content that ships every month, with sales enablement built in.
Sales enablement
The decks, one-pagers and proof your sellers actually use.
Case studies and customer marketing
A program that runs, not a backlog.
Marketing operations
The CRM, the forms, the attribution.
Website management and enhancements
New pages, enhancements, redesigns and hosting: the whole site, kept to plan.
Vendor and agency management
We run the vendors, the renewals and the briefs.
Budget ownership and annual plan
Our name on the plan, the budget and the number.
Hiring input and coaching
Reviews, hiring and coaching for the in-house marketers who stay.
Three seats we sit behind.
- CROs who own marketing without a CMO. The commercial leader inherited the function because nobody hired for it, and the workload outran the org.
- CMOs who need a bench. You have the seat. You don't have the team to execute what you keep selling internally.
- PE and VC operating partners. A marketing function across portfolio companies without paying for a full department at each one.
Fractional CMO, a hire or an agency: the math you're already doing
Build it: hire a CMO and two or three people, wait six months, and find out whether the team sticks. Agency it: a project shop with no strategic seat and nobody accountable for the number. Or this: a fractional CMO who has held the seat, and a delivery team behind them, from the first week.
The cadence.
- A standing weekly with the C-suite owner of marketing.
- A weekly sales and marketing huddle with sales leadership.
- A seat in the leadership meeting.
- An annual plan and a budget with our name on it.
- 90 days minimum, then month to month, with 30 days' notice either way.
“They show up with the plan, run the team, and tell me what I need to hear before I have to ask. It's the closest thing to having a CMO and marketing department.”J.H., CEO Emeritus, B2B SaaS Supply Chain for Manufacturing
A senior person owns your account
Every embedded engagement has one owner from our senior team, someone who has held the marketing seat before. They sit in your weekly leadership meeting, carry the plan and the budget, and they're the person you call.
The delivery team works behind them. The owner you meet at kickoff is the owner you work with every week after it. Meet the team
Every embedded engagement started as a dated build.
The build earned the retainer, and the retainer earned the function. If you're reading this page first, the place to start is the thing that has to ship. How we work
Talk to us about owning the function.
What's shipping, what isn't, and what you'd want owned outright. We'll tell you inside a business day whether we're the right fit and where we'd start.
We answer inside a business day.