Clients
The companies that let us near the hard decisions.
Enterprise software, private equity portfolios, founder-led companies. The scale changes. The job doesn’t.
Selected work
Eight companies, eight different problems
From positioning and sales systems to brand architecture and go-to-market, chances are we’ve solved a problem like yours.
Adyen
Market assessment and positioning review for the team running Adyen.com as a product.
Positioning
Associa
Brand architecture and market positioning across the parent brand and its sub-brands.
Brand & growth systems
Got the ad sales team onto a single system, built for forecasting and recurring revenue.
Operational design
Winning by Design
Six years running their demand generation, and advising their CMO on their own positioning.
Embedded teamSponsors and investors
Private equity and venture partners
In their words
What the people who hired us say
“We got an entire team for the cost of one employee we didn’t have to onboard. They’re not an agency.”
“A 30% quarterly increase in qualified traffic with a direct impact on sales.”
“Their expertise provided unparalleled visibility into our sales pipeline, allowing for data-driven decision making and improved forecasting.”
“Torch has been instrumental in building awareness of Cuebiq’s location data solutions in the market.”
“Working with Rus and TRCH weekly has provided a new perspective on our business.”
“TRCH’s guidance with marketing strategy and executive alignment has built a solid foundation that will allow us to scale effectively.”
Case studies
What actually happened
Three engagements at three very different scales. The method does not change.
Global, founder-led
Twenty years of a portfolio site pointed at magazine editors, while editorial had shrunk to a small share of the income.
- 2×Qualified closed jobs, in 3 quarters
- 80+LLM citations, up from 4 at launch
- 32%Organic traffic
“My business has been around for almost 20 years but we rank so poorly compared to our competitors.”Justin Mott, Founder
Read the case study
E-commerce, sub-$5M
A small-batch organic nut butter brand in Oregon that needed the e-commerce side to actually earn.
- 20%E-commerce revenue, year over year
- 300%Subscription signups
- 10+Keywords on page 1, under 12 months
“TRCH has taken the time to completely understand our business.”Dave Yang, COO
Read the case study
Venture-stage, enterprise deals
A first-time technical founder selling decision intelligence into OpenAI, NVIDIA and SUSE, making company-shaped decisions weekly with no correct answer.
- WeeklyA calendar-locked hour, plus async
- PricingAnchoring and floors on enterprise deals
- TimingWhen to push, and when waiting wins
“He is very good at recognizing the real decision hiding underneath whatever problem I bring him.”Tooba Durraze, Founder and CEO
Read the case studyWhere people are when they call
Four situations we keep seeing
01
Post-raise and scaling
You have the money and the plan. Marketing hasn’t caught up to either, and the first real hire is about to land.
02
Pre-exit
The story and the numbers have to hold up to a diligence team. We rebranded DadeSystems with their CMO and sales team, and they exited inside a year.
03
Plateaued
The thing that worked stopped working. Nobody can say exactly when, or why.
04
Flying blind
You’re spending, and you can’t see what’s working. Forecasting is a guess with a spreadsheet around it.
Built different
TRCH is not a full-service agency
No junior handoffs. No activity theater. You work directly with senior operators.
- They have led growth from the inside, not advised on it from outside.
- They understand financial pressure, not just metrics.
- They treat marketing like a business system, with a P&L attached.
The full list
Everyone we’ve worked with
Enterprise, venture-stage, private equity portfolios, family businesses. Some of these ran for years. Some were one hard decision.
- Adyen
- Airchamber USA
- All Tank Services
- Amoeba AI
- Angela Horton
- Anthony's Grill
- Associa
- Assured Health
- BCG Home Services
- Bluefin
- Blue Ridge Global
- Bolt Financial
- Brito Food Program
- BuyChain
- Clearlake Capital
- Cuebiq
- DadeSystems
- Espresso Capital
- Ethos Pathology
- Find It Parts
- Flags.com
- Giant Glass & Mirror
- GLOBO
- Golden Pear Funding
- Great Hill Partners
- Green Gruff
- Greenlight Guru
- Gruffies
- Healthy Home Builders
- HOOK360
- HydroPoint
- Infobip
- Invicta Watch
- JEM Organics
- Katia Designs
- Leather Express Furniture
- Local Reviews
- Loons & Matches
- Love.com
- Lychee Accounting
- MacStadium
- Mark Moore Golf
- Max Urban Millwork
- Medina Architects
- Michael Harris Dinnerware
- Mimeo
- Mott Visuals
- MyPoints4Travel
- Office Depot
- Padholder
- Princeton TMX
- Progress Partners
- ProMaster
- ProProfs
- Raven's Bakehouse
- Relationship Center of South Florida
- RevenueWell
- RichRelevance
- Shapeways
- SJF Law Group
- South Florida Savings Guy
- SpeakEasy Services
- Spectus
- Staniel Air
- Stylitics
- Sunrise BCG
- Symend
- TAGs Distributed Commerce
- Tangent Realty
- The Motorsport Diaries
- The Sanctuary of Wellness
- The Stephens Group
- TownSq
- Trillium Surveyor
- USP Motorsports
- Veridion Finance
- Vieve's Leaves
- Well Kept
- Winning by Design
- YMP Real Estate
- Yotpo
- YuLife