Thinking. With opinions.

What sits underneath the work and thoughts on how it gets done.

The Executive Operating System - Attention Runs the Market
The Executive Operating System 8 of 10 – Attention Runs the Market

The Executive Operating System 8 of 10 – Attention Runs the Market

12 min Read More
JEM Organics Nut Butter Logo
JEM Organics Case Study

JEM Organics Case Study

10 min Read More
Justin Mott Visuals Logo
Mott Visuals Case Study

Mott Visuals Case Study

10 min Read More
The Executive Operating System - Distribution Beats Brilliance
The Executive Operating System 7 of 10 – Distribution Beats Brilliance

The Executive Operating System 7 of 10 – Distribution Beats Brilliance

7 min Read More
The Executive Operating System - Incentives Run The Company
The Executive Operating System 6 of 10 – Incentives Run the Company

The Executive Operating System 6 of 10 – Incentives Run the Company

6 min Read More
The Executive Operating System - Remove Before You Add
The Executive Operating System 5 of 10 – Remove Before You Add

The Executive Operating System 5 of 10 – Remove Before You Add

14 min Read More
The Executive Operating System - Treat Marketing Like Capital Allocation
The Executive Operating System 4 of 10 – Marketing is Capital Allocation

The Executive Operating System 4 of 10 – Marketing is Capital Allocation

8 min Read More
The Executive Operating System - Position Before You Promote
The Executive Operating System 3 of 10 – Position Before You Promote

The Executive Operating System 3 of 10 – Position Before You Promote

11 min Read More
The Executive Operating System - Decide the Game
The Executive Operating System 2 of 10 – Decide the Game You’re Playing

The Executive Operating System 2 of 10 – Decide the Game You’re Playing

11 min Read More
The Executive Operating System - Kill the Noise
The Executive Operating System 1 of 10 – Kill the Noise

The Executive Operating System 1 of 10 – Kill the Noise

3 min Read More
Product Value vs POC Success
POCs Are a Polite Way to Let Prospects Fail Your Product in Public

POCs Are a Polite Way to Let Prospects Fail Your Product in Public

7 min Read More
Emotion Is the Difference Between “Nice Ad” and “Take My Money.”

Emotion Is the Difference Between “Nice Ad” and “Take My Money.”

4 min Read More
The Rhythm of Leadership: Lessons from Behind the Kit

The Rhythm of Leadership: Lessons from Behind the Kit

4 min Read More
Why B2B Lead Gen Feels Broken & What To Do About It

Why B2B Lead Gen Feels Broken & What To Do About It

6 min Read More
What AI Can’t Do: The Human Skills That Will Always Matter in Marketing

What AI Can’t Do: The Human Skills That Will Always Matter in Marketing

4 min Read More
You Should’ve Fixed Your Website Yesterday: Why ADA Compliance Can’t Wait

You Should’ve Fixed Your Website Yesterday: Why ADA Compliance Can’t Wait

4 min Read More
People Judge Your Brand in 5 Seconds. Here’s How to Pass the Test.

People Judge Your Brand in 5 Seconds. Here’s How to Pass the Test.

3 min Read More
Crafting Content with AI: Lessons from 9 Months in the Trenches

Crafting Content with AI: Lessons from 9 Months in the Trenches

6 min Read More
Using strategic laziness to improve leads. People watching videos on laptops.
We Made Strategic Laziness Work

We Made Strategic Laziness Work

2 min Read More
Top of Inbox, Top of Mind: Email Marketing Etiquette - Blog
Top of Inbox, Top of Mind: Email Marketing Etiquette

Top of Inbox, Top of Mind: Email Marketing Etiquette

5 min Read More
Competitive Advantage Is Never Permanent

Competitive Advantage Is Never Permanent

5 min Read More
The Only Content Calendar Template You’ll Ever Need

The Only Content Calendar Template You’ll Ever Need

4 min Read More
How the AI-Culture Is Eating Strategy for Breakfast

How the AI-Culture Is Eating Strategy for Breakfast

5 min Read More
High-Impact Growth Marketers Are Systems Thinkers, Not Task Runners

High-Impact Growth Marketers Are Systems Thinkers, Not Task Runners

3 min Read More
Quad Shot Marketing Strategy - Clever, caffeinated, and deadly accurate.
The Quad Shot Marketing Framework

The Quad Shot Marketing Framework

5 min Read More
Interdisciplinary Marketing: The Operating System for Modern Marketers
Interdisciplinary Marketing: The Operating System for Modern Marketers

Interdisciplinary Marketing: The Operating System for Modern Marketers

3 min Read More
Interdisciplinary Marketing: The Operating System for Modern Marketers
Overuse of Discounts is Killing Your E-commerce Brand

Overuse of Discounts is Killing Your E-commerce Brand

4 min Read More
Why a Long-Term Marketing Strategy Beats Instant Results Every Time
Why a Long-Term Marketing Strategy Beats Instant Results Every Time

Why a Long-Term Marketing Strategy Beats Instant Results Every Time

3 min Read More
How to Edit Content Effectively: Become a Ruthless Editor
Become a Ruthless Editor

Become a Ruthless Editor

3 min Read More

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