We work out what to say, then build the site that says it.
Position + Build is a fixed-fee, dated project. First we settle your brand positioning: what you are, who you're for and why a buyer picks you. Then the site, the listings, the sales assets and the measurement that put that in front of buyers who are looking. One launch date, agreed before kickoff. Most ship inside 90 days.
Why we recommend starting with a build
A concrete build gives the strategy a deadline, the work an owner, and the relationship something real to prove.
We've sold positioning and advice on their own, and some of it was good work that went into a drawer. The engagements that started with a dated build converted, and some of them grew into the marketing department. So a build is what we'll recommend. If positioning on its own is what you need, we'll do it well, and we'll tell you on the first call why we'd attach a build.
Brand positioning. The first phase.
It ends with one sentence you can hand to your sales team, your next hire, and anyone who picks up a phone here in three years.
Competitive teardown and vendor comparison
Every vendor in your category side by side: what each claims, charges, and where each breaks. Written down, not remembered.
Buyer research
Interviews with the buyers you won, lost and typically see, so the position starts from what they say.
Category claim and message architecture
The one sentence you own, the three proofs behind it, and answers to the objections your team hears now.
Sales narrative
The version your salespeople use before the site ships.
Positioning document and switching story
A document leadership can vote on, evidence attached, and the story for accounts you take from a competitor.
Packaging and pricing
How the offer is packaged and priced against the alternatives buyers are comparing.
Six positions we've written.
The line before, and the line after.
HydroPoint
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Water, under control.
Amoeba AI
FromBusiness Intelligence: Built to think like humans do, but better
Decision intelligence for when answers can't wait.
Winning by Design
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Medina Architects
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See beautiful things.
Blue Ridge Global
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ProProfs
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Delightfully smart tools for smarter employees and happier customers.
Build. Through to launch.
The position gets put where the buyer is looking.
Website build or rebuild
The site, launch or rebuild, shipped to one date. Usually WordPress, sometimes another platform. How we choose the platform
Website content
The copy and headlines the site launches with, written from the position.
Search and answer-engine foundation
On-page SEO and AEO built in at launch, so the site is found and cited from day one.
Third-party listings and reviews
Claimed, corrected and populated where buyers look before they call.
Sales and campaign assets
Comparisons, proof and leave-behinds your team uses the week the site goes live.
Measurement
Analytics and tracking in place before launch, so the first week's numbers are real.
The date
We agree one launch date with you before kickoff, and we work to it. Most builds ship inside 90 days, and plenty ship sooner. When a build runs longer, it's usually scope that grew or decisions that waited, and we'll tell you which, early.
Where we stop
We stay in our lane on purpose. Paid media buying and management. Product UX. Outbound calling and emailing (we make it convert better, we don't run it). Sales hiring, CRM selection, and anything outside our swim lane, which we'll say rather than bill for. Everything on that list, we'll tell you who's good at, and we'll sit on the call while you hire them.
You own every login and every asset from day one. There are no pass-through costs, ever.
3 mosA new brand identity, marketing automation and an executive dashboard for the leadership team and board, inside three months. The company had a successful exit less than a year later.
80+Citations in AI answer engines, up from four, after the reposition and rebuild.
Read the case studyQuestions we get about positioning.
A few weeks. The sales narrative lands first. It usually runs as the first phase of a build, and it can run on its own.
Whoever owns revenue, and whoever will have to say the sentence out loud: the CEO or CRO, the head of sales, and the person who will run marketing afterward. Not a committee. Positioning is a decision, and decisions have owners.
No. We use working sessions to gather context and pressure-test choices, but we don't run workshops designed to reach consensus. Positioning needs a clear choice, and clear choices don't survive groupthink.
Some tension is expected; a clear position usually challenges an assumption somebody in the room holds.
We surface the disagreement early and settle it with market evidence, customer interviews and the competitive teardown, rather than by compromise. If the evidence doesn't settle it, the CEO does.
No. Positioning decides who you sell to, what you build, how you price, and which opportunities you decline. Product marketing activates it. If you have a PMM, this makes their job easier.
A position your leadership signed off on, with the evidence attached. One sentence your sales team can use on Monday. The audiences you focus on and the ones you've decided to ignore. Language executives can repeat without checking a document.
And then the site, the listings and the assets that put it in front of a buyer.
Rarely. A position should hold for years and evolve as the market does. If you're rewriting it every quarter, the first one wasn't a position.
If the build converts, we stay.
Marketing runs on a cadence, month to month. That's a separate decision, made on results, once the build ships. Read about Operate
Tell us what you're building.
The thing that has to ship, and by when. We'll tell you inside a business day whether we're the right fit and where we'd start.
We answer inside a business day.