Client Case Study
Vietnam-based photography & video production
for global hospitality, corporate, and commercial brands across Asia
Their passion for what they do matched my passion for what I do, and I just love that.
Justin Mott — Founder, Mott Visuals
Company Overview
Mott Visuals is a Vietnam-based production company led by Justin Mott, a respected photojournalist and commercial photographer, and Quynh Anh Mott, a Vietnamese film director and executive producer. Together, they've built a world-class creative production house for global hospitality, corporate, and commercial brands across Asia.
Challenge
Mott Visuals had nearly 20 years of experience, a serious portfolio, and the reputation to match. But in a crowded global category, they were ranking poorly against competitors and losing ground in search. They needed more than a better-looking website. They needed stronger SEO, early GEO visibility, a clearer user experience, and a site built to turn interest into inquiries.
Solution
TRCH led a full website overhaul: new pages, improved UX, refined copy, competitor analysis, SEO/GEO strategy, branding guidance, and broader marketing advice. The work was collaborative by design. TRCH explained the reasoning behind each move, helping the founder understand the strategy instead of simply handing over a finished site.
Results
Within 30 days of launch, Mott Visuals grew from 4 LLM citations to over 80 across 100 prompts — a direct result of the GEO strategy built into the new site. Organic traffic is up 32%, and qualified closed jobs have doubled over the past three quarters since repositioning the business. New inquiries started coming in through the "start a quote" page within weeks.
