Sounding Board

The bigger the call, the lonelier the room. We’ve sat in that room. The weekly hour is for working through the decisions that don’t have a clean answer yet, with someone who’ll ask the questions your team won’t.
This includes:

• Positioning and brand. What you actually stand for, and whether that’s showing up where it matters.
• Go-to-market sequencing. Where to plant the flag, where to walk away.
• Marketing personnel decisions. Who to hire, who to coach, who’s blocking the org.
• Capacity planning for the team you actually have.
• Marketing operations and CRM. The plumbing that decides whether any of the above compounds.
• Strategic reads on whatever’s biggest that week.

A weekly hour with someone who’s run the play, not just read the deck.

Your week is a string of decisions made with incomplete information. The Sounding Board gives you a standing hour to pressure-test the biggest call before it gets made.
What you get:

• A recurring weekly hour, calendar-locked.
• Pre-read on what’s biggest that week, so the hour earns its money.
• A defensible recommendation by the end of the call.
• Optional async access for quick gut-checks between sessions.
• Optional monthly deep-dive working session for the harder swings.

Built for CEOs who already have the right team. We sharpen the thinking at the top.

“Many decisions are made in an echo chamber, lacking genuine feedback, diverse perspectives, or space for strategic questioning… A growing number of leaders are building personal advisory boards — informal councils made up of trusted advisors, mentors, or strategic peers.”

Not every portfolio company needs a Fractional CMO. Some need a sharp weekly seat for the founder, on-call, focused on the strategic layer above day-to-day execution.
We work with operating partners to:

• Drop in a weekly advisor for portfolio CEOs.
• Standardize the cadence across the portfolio without making the work generic.
• Surface flags early, before they become board-meeting problems.

Keep your CEOs sharp without burning operating partner time on every call.