About TRCH

Strategic. Selective. Results-Obsessed.

Torch Group aka TRCH isn’t for everyone — and that’s by design. Every company’s journey looks different.
We help make sure the path forward is strategic, scalable, and grounded in real-world execution.

We are a strategic marketing advisory team that partners with organizations ready to move past the noise, into measurable action and momentum.

We think critically. We move precisely. We drive outcomes.

Why Companies Work With Us

TRCH is a team that treats your business like it’s our own. We care deeply about getting it right.

We don’t sell silver bullets.
We don’t believe in one-size-fits-all playbooks.
Practical advice and thoughtful execution.

Meet The Team

Smart, experienced, and serious about doing work that matters — without taking ourselves too seriously. We build strategy that stands up to real-world pressure.

Rus Ackner

Sharp thinking, real-world leadership, and just enough defiance to move the needle — he makes it look easy.

Harrison Carter

Success is earned — in sales, on the course, and in the way he helps others play their best game without breaking a sweat.

Jake Son

Precision under pressure, smart moves at the edge — and a calm that makes the extreme look simple.

Alex Esser

Precise instincts, steady rhythm, and a vibe that turns good teams into great ones, eh.

Oren Lavi

Drops in, solves problems, and leaves things looking better than he found them — no cape required.

Vanessa Cordero

Part moneypenny, part caffeine dealer — making sure the office stays faster, smarter, and two steps ahead.

Andrew "Drew" Schoettler

The behind-the-scenes mixologist of magic and madness — part scientist, part secret weapon.

Debbie Crescenzo

Watches the numbers, reads the room, and keeps everything — and everyone — right where they need to be.

Kayla Cohenford

Manages the chaos, keeps the peace, and delivers the goods — usually with a perfectly timed side-eye.

Jason Lucarelli

Clicks, conversions, and cold precision — Jason turns search intent into business intent and knows which clicks count and which budgets burn.

Mark Ribaudo

Old school instincts. Modern tactics. Sees the play before it’s drawn — and he knows when to run it or rip it up.

Our Approach

We measure success by the progress we help create.
We stay grounded in the fundamentals, flexible in the details, and focused on delivering value where it matters most.

Because good marketing should feel less like magic — and more like momentum.