DadeSystems, a leading provider of Cash Application solutions that fully automate the complex payment processing landscape, completed its exit and was acquired by VersaPay.
DadePay is a SaaS-based solution that automates the invoice-to-cash application process for any payment through any channel. DadePay Cash Application automatically captures all incoming payments, including cash, checks, ACH, EFT, and credit cards. Using patented algorithms, payments are automatically matched to open invoices, which update your ERP system and electronically check deposits at financial institutions.
TRCH Impact:
TRCH played a key role in DadePay’s acquisition by VersaPay by strengthening DadePay’s brand image, implementing lead generation campaigns, and fostering alignment between DadePay’s executives. This resulted in a 30% increase in qualified leads and ultimately helped DadePay solidify its reputation in the fintech M&A space.
Read the full case study.
30%
Consecutive Quarter Revenue Increase
50
High Intent Inbound Leads
100%
Decrease In Lead Hand-Off Timing
What DadeSystems Has To Say About TRCH:
“Torch Group was an invaluable partner to the DadeSystems marketing team. They were the first agency partner I hired after joining as CMO and I quickly realized I didn’t need another one. Within 3 months, they helped us execute a new brand identity, build out key marketing automation and operations processes, and establish an executive dashboard that enabled us to report on what mattered most to our leadership team and board. Our weekly meetings were equal parts strategic discussion and tactical project management – ensuring we got stuff done quickly while keeping a focus on continual improvements. I’d work with Torch again in a heartbeat.”
Andrea Eaton
Chief Marketing Officer