Marketing Ops for SMB, Enterprise, and PE/VC Operating Teams
TRCH provides professional advisory and tactical services to marketing operations (MOps) teams of all sizes. TRCH has a 100% success rate in implementing, training, and documenting fully functional MOps programs for clients in SaaS, eCommerce, and enterprise lead generation.
People, Process, & Technology
- Architecting an efficient and cost-effective software stack.
- Selecting, implementing, and administering marketing software.
- Provide support and training for the marketing team.
- Establish proper metrics, KPIs, reporting & distribution.
- Provide meaningful lead scoring models for high-quality MQL/MQA generation.
- Develop an attribution model for clarity and fast decisions.
Technology Expertise & Marketing Ops Partnerships
- Marketing leadership and team management.
- Resource and talent assessments, organization structure, and team scaling.
- Assistance with placing a full-time Chief Marketing or Growth Officer.
- Maximize efficiencies internally with insights on campaigns with the highest pipeline ROI.
- Identify new demand gen opportunities and channels to explore.
- Building high-performance marketing plans and overseeing execution.
- Budget, P&L, and revenue-generating strategy with a tactical overview.
Full Marketing Orchestration
Automation of repetitive tasks and optimizing processes is always a priority. We maintain strong partnerships with leading technology providers and provide continuing education to our staff and clients. TRCH provides scoping and contract negotiation support, implementation, onboarding, and training for maximizing usage and quicker return on investments.