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Strategic Marketing

Strategy that continually drives marketing effectiveness and growth.

Digital Marketing Strategy

  • Website Design, User Experience/User Interface (UX/UI) – Nothing is truly optimized on your customer’s journey unless tested, tried, and true.
  • Search Engine Optimization (SEO) Plan – We help coordinate efforts to get your website’s organic search results in top positions.
  • Paid Search (PPC) – We’ve seen good money thrown at bad and worse. Make sure your dollar is driving the right, qualified traffic.
  • Email Marketing – This one we love because it’s still one of the most cost-effective ways to increase sales and loyalty if used correctly.

SaaS Marketing Strategy

  • Technology Stack Assessment & Implementation – Ensure all your technology investments are aligned, used, and providing value.
  • ICP & Persona Discovery – Knowing who your ideal customers are and what challenges they face gives your Marketing and Sales teams an edge.
  • Lead Scoring – Out-of-the-box scoring models rarely consider all the nuances of how your business operates and who you should be fast-tracking to AEs for demos or trials.
  • Account-Based Experience – Target the proper accounts and use proven ABX technology for sales funnel acceleration to win higher value (ACV) accounts faster.
  • Campaign Strategy – Develop a plan relative to your target underserved market with consistent, compelling messaging that gets attention.
  • Attribution – Increasingly difficult, but once implemented, your marketing budget becomes more efficient driving cost per acquisition (CPA) down.
  • BDR Prospecting – Craft messages and communication cadences that get engagement so BDRs can adequately assess and assign SQLs faster for pipeline generation.

Retail Marketing & Omnichannel Integration

  • Retail store design, customer flow, visuals, and display – If your customers can’t see it, you can’t sell it.
  • Merchandising optimization – Bring new and traffic-driving products to center stage for proper exposure while not jeopardizing core item sales.
  • Omni-Channel/Multi-Channel Checkout and Conversion Optimization – Give your customers a smarter, connected shopping experience offline and online while providing additional value and opportunity.

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