An advisory for companies done chasing tactics.

Senior-level strategy to marketing, operations, and growth without the agency noise.

Strategic. Selective. Results-Obsessed.

We’re not for everyone, and that’s by design. Every company’s journey looks different.
Our goal is to ensure the path forward is strategic, scalable, and grounded in real-world execution.

As a strategic marketing advisory team, we partner with organizations that are ready to move beyond cookie-cutter playbooks and into measurable action and momentum.

We think critically. We move precisely. We drive outcomes.

Why Companies Work With Us

TRCH is a team that treats your business as if it were our own. We care deeply about getting it right.

We don’t sell silver bullets.
We don’t believe in one-size-fits-all playbooks.
We deliver practical advice and thoughtful execution.

Our approach is simple: we measure success by the progress we help create.
Because good marketing should feel less like magic and more like momentum.

“Their thinking sharpens ideas and helps campaigns soar strategically and commercially.”

Megan Harris
Co-Founder, The Tropical Agency

Meet the TRCH team.

Rus Ackner, Chief Wayfinder

Rus thinks sharply, leads from experience, breaks just enough rules to move the needle, and makes it look effortless.

Harrison Carter, VP Strategic Accounts

Harrison earns success in sales and on the course by helping others achieve better outcomes by playing smarter.

Jake Son, Senior Strategist – Impact

Jake brings precision under pressure, makes smart moves at the edge, and stays calm enough to make the extreme feel routine.

Alex Esser, Senior Strategist – Growth

Alex brings precise instincts, keeps a steady rhythm, and elevates teams from good to great.

Drew Schoettler, Senior Operations Architect

Drew works mainly behind the scenes, applies science with intent, and is the ultimate secret weapon.

Oren Lavi, Designer

Oren drops in, solves the problem, and leaves things better looking than he found them.

Kayla Cohenford, Project Manager

Kayla manages the chaos, keeps the peace, and delivers with a perfectly timed side-eye.

Debbie Crescenzo, HR & Finance

Debbie watches the numbers, reads the room, and keeps everything (and everyone) exactly where it needs to be.

Move forward: