Embedded Marketing Team

A senior marketing function for CMOs and CROs who need a team on the org chart by Monday.

Contact Us

What an Embedded Team Really Is

TRCH installs as your marketing function. A senior strategic operator runs the relationship and owns the plan. A delivery bench behind them runs content, ABM, web, ops, and vendor management. You get a weekly C-suite cadence with one accountable owner, and a team that executes against the strategy you all just agreed to.

We don’t show up with a generic playbook. We show up with our homework done, your data in front of us, and a defensible recommendation by the end of the call.

If you need a marketing department on Monday and you’d rather not spend six months hiring one, this is the right move.

You’re running marketing because no one else can.

Most founders we work with at $5M to $50M in revenue have a stretched director or two and a CEO calendar that has already lost the plot. The hire you can afford to make slowly is a real CMO. We fill the gap while you keep building the company.

What we cover:

  • The plan you keep meaning to draft, written and run.
  • A content engine that doesn’t depend on the CEO finding 4 hours on a Saturday.
  • Demand programs, paid, ABM, and intent, with actual reporting underneath.
  • Website, SEO, and the marketing ops stack that’s probably overdue for a cleanup.
  • Recruiting input when it’s time to make the CMO hire, so you don’t get it wrong.
  • A weekly working session with you, so the company stays on the same page with marketing.

A marketing department on day one, so you can get back to running the company.

You have the seat. You don’t have the bench.

Most CMOs we work with are running a strategy they sold the CEO on with a team of one or two ICs and a calendar full of meetings. The plan keeps slipping because there’s no one to actually do it. We give you the rest of the team without the headcount fight.

What we cover:

  • Content engine that ships on a calendar, not when someone has time.
  • ABM and demand programs you can defend in a board meeting.
  • Marketing ops and HubSpot/Salesforce plumbing so the funnel data is real.
  • Website, SEO, and accessibility ownership, including the dev partner.
  • Sales enablement that the BDR team will actually use.
  • Senior peer thinking from someone who’s run marketing for companies your size.

A senior team on day one, for less than the loaded cost of one senior hire.

You own marketing because no one else does. We carry the weight.

The Stylitics pattern. A CRO inherits marketing because the company hasn’t hired a CMO yet, and the workload outruns the team in six months. We become the marketing function for you. You stay focused on revenue. We bring you the plan, run it, and surface what needs your call.

What we cover:

  • A weekly working session with you and a parallel S&M huddle with your sales leadership.
  • Aircover for the BDR motion: ABM, paid, retargeting, intent.
  • The website, the ops stack, the case studies, the EBR template.
  • Peer input on your in-house marketers when reviews come up.
  • Vendor management for everything from Salesforce admin to hosting.

A marketing function that reports to you, without you having to manage one.

Two Ways to Engage

Embedded Team, $25,000/month – A senior strategic operator (Rus) owns the relationship and the plan. A delivery bench behind him runs content, ABM, web, ops, and vendor management. Weekly C-suite cadence with the marketing owner. Pass-through expenses (ad spend, software, vendor invoices) billed at cost or directly to you.

Embedded Team + Executive Seat, $30,000/month – Everything in Embedded Team, plus one inside your senior leadership cadence on a fractional CXO basis: leadership team meetings, board prep on the marketing line, and peer input on commercial and people decisions.

The Sounding Board is built for leaders who already have the team. If you need the team itself, the Embedded Marketing Team is the full function on retainer: senior strategy plus a delivery bench, starting at $25,000/month.

90-day minimum. Month-to-month after. 30 days’ notice to end.

The TRCH team currently lead our Marketing function. They show up with the plan, run the team, and tell me what I need to hear before I have to ask. It’s the closest thing to having a CMO and a marketing department without carrying either on the org chart.”

J.H.
CEO Emeritus, B2B SaaS Supply Chain for Manufacturing

Install the Team

Most of our embedded engagements start the same way. A 45-minute call to map the gaps in your current marketing org and decide whether this is the right move. No deck, no pitch, no commitment.

Contact Us

Move forward: