Infobip, a Croatian IT and telecommunications company founded in 2006, is a leader in cloud-based communication solutions. They offer a communication platform allowing businesses to send messages via SMS, email, voice calls, and chat apps, all through one place. Infobip also provides contact center services with features like chatbots and AI tools to improve customer service and engagement. With a global presence and unicorn status, Infobip is a major player in the communication technology space.
TRCH Impact:
TRCH was instrumental in aligning the marketing operations and sales teams into an orchestrated go-to-market for their communications products. In addition, TRCH advised senior leaders while bringing their platform to market in North America—a completely different, high-expectation space with established, strong players. Though a global brand, the NA market was a greenfield for Infobip. TRCH and Infobip’s senior leadership led successful marketing campaigns with complete attribution analysis, which resulted in unanimous board approval and continued support from the global team to continue in the NA market.