The companies that let us near the hard decisions.
Enterprise software, private equity portfolios, founder-led companies. The scale changes. The job doesn’t. The marketing case studies below show what that looks like.
Eight companies, four ways in.
From positioning and sales systems to brand architecture and go-to-market, chances are we’ve solved a problem like yours.
Adyen
Market assessment and positioning review for the team running Adyen.com as a product.Position + Build
Infobip
Global go-to-market plan, down to channel mix and budget.Position + Build
Associa
Brand architecture and market positioning across the parent brand and its sub-brands.Position
LinkedIn
Got the ad sales team onto a single system, built for forecasting and recurring revenue.Operate
Symend
Full go-to-market plan, including P&L spend and capacity planning.Operate
Winning by Design
Six years running their demand generation, and advising their CMO on their own positioning.Embedded
MacStadium
An embedded team for the cost of one hire.Embedded
Amoeba AI
A weekly seat with the CEO on pricing, positioning and enterprise deals.Sounding Board
Private equity and venture partners
What the people who hired us say
“We got an entire team for the cost of one employee we didn’t have to onboard. They’re not an agency.”
Meghan Gordon Demand Generation Marketing, MacStadium
“A 30% quarterly increase in qualified traffic with a direct impact on sales.”
Mike Barker CRO, Mimeo
“Their expertise provided unparalleled visibility into our sales pipeline, allowing for data-driven decision making and improved forecasting.”
Lisa Balter Saacks President, Trillium Surveyor
“Torch has been instrumental in building awareness of Cuebiq’s location data solutions in the market.”
Francesco Guglielmino CEO, Cuebiq
“Working with Rus and TRCH weekly has provided a new perspective on our business.”
Sameer Bhatia CEO, ProProfs
“TRCH’s guidance with marketing strategy and executive alignment has built a solid foundation that will allow us to scale effectively.”
Meg Mason VP Marketing, HydroPoint
Marketing case studies: what actually happened
Three engagements at three very different scales. The method does not change.
Global, founder-led
Twenty years of a portfolio site pointed at magazine editors, while editorial had shrunk to a small share of the income.
- 2×Qualified closed jobs, in 3 quarters
- 80+LLM citations, up from 4 at launch
- 32%Organic traffic
E-commerce, sub-$5M
A small-batch organic nut butter brand in Oregon that needed the e-commerce side to actually earn.
- 20%E-commerce revenue, year over year
- 300%Subscription signups
- 10+Keywords on page 1, under 12 months
Venture-stage, enterprise deals
A first-time technical founder selling decision intelligence into OpenAI, NVIDIA and SUSE, making company-shaped decisions weekly with no correct answer.
- WeeklyA calendar-locked hour, plus async
- PricingAnchoring and floors on enterprise deals
- TimingWhen to push, and when waiting wins
Four situations we keep seeing
Post-raise and scaling
You have the money and the plan. Marketing hasn’t caught up to either, and the first real hire is about to land.
Pre-exit
The story and the numbers have to hold up to a diligence team. We rebranded DadeSystems with their CMO and sales team, and they exited inside a year.
Plateaued
The thing that worked stopped working. Nobody can say exactly when, or why.
Flying blind
You’re spending, and you can’t see what’s working. Forecasting is a guess with a spreadsheet around it.
You get senior operators, start to finish.
We're not a full-service agency. The people on your first call run the work to the end, with no junior handoff and no activity reports.
- We've run growth from the inside. As operators, with the number on our own desk.
- We plan around cash. Budget pressure, margin and payback shape every call we make, right alongside the metrics.
- We run marketing as a business system. It has a P&L attached, and we report against it.
Everyone we’ve worked with
Enterprise, venture-stage, private equity portfolios, family businesses. Some of these ran for years. Some were one hard decision.
- Adyen
- Airchamber USA
- All Tank Services
- Amoeba AI
- Angela Horton
- Anthony's Grill
- Associa
- Assured Health
- BCG Home Services
- Bluefin
- Blue Ridge Global
- Bolt Financial
- Brito Food Program
- BuyChain
- Clearlake Capital
- Cuebiq
- DadeSystems
- Espresso Capital
- Ethos Pathology
- Find It Parts
- Flags.com
- Flagstick Golf Performance
- Giant Glass & Mirror
- GLOBO
- Golden Pear Funding
- Great Hill Partners
- Green Gruff
- Greenlight Guru
- Gruffies
- Healthy Home Builders
- HOOK360
- HydroPoint
- Infobip
- Invicta Watch
- JEM Organics
- Katia Designs
- Leather Express Furniture
- Local Reviews
- Loons & Matches
- Love.com
- Lychee Accounting
- MacStadium
- Mark Moore Golf
- Max Urban Millwork
- Medina Architects
- Michael Harris Dinnerware
- Mimeo
- Mott Visuals
- MyPoints4Travel
- Office Depot
- Padholder
- Princeton TMX
- Progress Partners
- ProMaster
- ProProfs
- Raven's Bakehouse
- Relationship Center of South Florida
- RevenueWell
- RichRelevance
- Shapeways
- SJF Law Group
- South Florida Savings Guy
- SpeakEasy Services
- Spectus
- Staniel Air
- Stylitics
- Sunrise BCG
- Symend
- TAGs Distributed Commerce
- Tangent Realty
- The Motorsport Diaries
- The Sanctuary of Wellness
- The Stephens Group
- TownSq
- Trillium Surveyor
- USP Motorsports
- Veridion Finance
- Vieve's Leaves
- Well Kept
- Winning by Design
- YMP Real Estate
- Yotpo
- YuLife
- Zelmira